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HGTV Home by Sherwin-Williams Launches New Primers

Available exclusively at Lowe’s, the expanded primer collection offers targeted solutions for stain-blocking, adhesion, moisture resistance, restoration and more.

By: David Savastano

Editor

Source: HGTV Home by Sherwin-Williams

HGTV Home® by Sherwin-Williams announces the addition of new primer products across its existing and expanded primer portfolio, now available exclusively at Lowe’s stores nationwide and on Lowes.com.

With this expansion, HGTV Home® by Sherwin-Williams now offers nine primer product lines, enhancing the brand’s comprehensive paint portfolio and offering customers dedicated primer options to support unique projects.

With this expansion, HGTV Home® by Sherwin-Williams brings new depth to its product assortment, offering targeted solutions for stain-blocking, adhesion, restoration and moisture resistance. The launch builds on the primer offerings introduced in 2023 and further reinforces the brand’s commitment to providing versatile, high-quality products that elevate every stage of the painting process.

“These new primers are a natural extension of the HGTV Home® by Sherwin-Williams product line, rounding out our curated assortment with smart solutions for every stage of the painting process,” says Krystal Mindeck, product marketing director at HGTV Home® by Sherwin-Williams. “As homeowners and designers continue to prioritize both beauty and longevity, these additions help ensure the finished result is as durable as it is stunning.”

The new primer lineup includes:

• All-Purpose Premium Primer (available in quart, 1-gallon and 5-gallon sizes): Delivers powerful performance for demanding projects. Formulated for excellent stain-blocking and adhesion, it seals tough, heavy stains on a wide range of surfaces. This versatile primer also provides a mold- and mildew-resistant finish, making it a dependable choice for both interior and exterior applications.

• All-Purpose Power Primer High-Hiding Gray (available in 1-gallon size): Built for high-hide on a variety of surfaces, indoors and out. Its pre-tinted formula is ideal for dark-colored topcoats, helping reduce the number of coats needed. This high-hiding primer blocks common household stains and provides a mold- and mildew-resistant finish, making it a reliable choice for any room or surface.

• Mold & Mildew Primer (available in 1-gallon size and now also available in quart size and aerosol): High-moisture areas like bathrooms and kitchens require extra care and attention. The Mold & Mildew Primer is ideal for high-humidity and high-moisture areas as it contains an EPA-registered mildewcide to prevent mold and mildew growth on the dried primer film.

• Oil-Based Power Primer Extreme (available in quart, 1-gallon and 5-gallon sizes, and now also available in aerosol): This high-hiding formula blocks common household stains like water, smoke, tannin and grease. Designed for multi-surface application, it covers previous colors and provides a mold- and mildew-resistant finish, making it a convenient solution for sealing stains.

• Restoration Primer (available in 1-gallon and 5-gallon sizes): Specially designed for restoration and disaster recovery projects, this primer and sealer blocks water and smoke stains while helping to neutralize related odors. Its excellent adhesion ensures a strong bond to previously painted drywall and a variety of interior and exterior surfaces. With high-hiding coverage and a mold- and mildew-resistant finish, it creates a clean, fresh surface ready for topcoat.

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